2026 Global Cultural Management Forum
Shanghai Jiao Tong University | Shanghai, China | 22–24 May 2026
Overview
As artificial intelligence (AI) technologies, and the discourses that legitimise, contest, and govern them, circulate globally, the cultural and creative industries are facing a new conjuncture of opportunity and risk. AI is reconfiguring cultural production, circulation, and consumption at scale, reshaping everyday cultural practices, and opening up new horizons of meaning-making. Yet its quasi-anthropomorphic capacities also unsettle familiar assumptions, compelling renewed inquiry into foundational questions of creativity, authorship, aesthetic and humanistic experience, and the publicness of culture.
Under the theme “AI: The Death of Culture or Just Another Technology?”, the 5th Global Cultural Management Academic Seminar will be held on 22–24 May 2026 at Shanghai Jiao Tong University, Shanghai, China.
Suggested Topics
We welcome submissions (in English or Chinese) on, but not limited to, the following themes:
1. Culture – AI and Cultural Studies
Emerging cultural forms and practices in the age of AI
AI, cultural production, and cultural consumption
Digitising cultural heritage, traditional arts, and intangible cultural practices
Culture, technology, and ethics
2. Industry – AI and the Cultural and Tourism Industries
AI-driven innovation in the cultural and creative industries
AI and the platformisation of digital creative industries
AI, the cultural economy, and creative industries governance
AI-enabled scenarios, experiences, and infrastructures of cultural consumption
3. Management – AI and Cultural Management
Organisational change and strategic transformation of cultural organisations in the AI era
AI adoption and managerial efficiency in cultural and tourism organisations
Cultural marketing, branding, and audience development in the age of AI
AI, cultural policy, and cultural governance
4. Global Cultural Management and Disciplinary Approach
Theory and practice of global cultural management
The (re)configuration of cultural industries and cultural management as a discipline
New challenges, paradigms, and discourses in global cultural industries
Talent development, professional training, and publicness in cultural industries
5. Related Topics
Submission and Important Dates
Submission portal: ScholarBay – https://www.scholarbay.cn/activityDetail?id=24
(Log in to the submission website, click EN in the top-right corner to switch to the English interface, and follow the on-screen instructions to submit. If you experience any technical issues submitting an English manuscript, you may instead email it to linlimin@sjtu.edu.cn , clearly noting that it is for this conference submission)
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