Call For Papers
Special Issue of Arts & The Market on Arts Marketing in Asia
Deadline: 28th of April 2017
For this issue we invite submissions from a variety of perspectives focused on offering innovative insights into issues surrounding arts marketing in Asia.
Guest editors:
Dr. Yu-Chien Chang, National Chengchi University, Taiwan
Dr. Chloe Preece, Royal Holloway, University of London, UK
Arts and the Market is pleased to announce a Special issue focused on advances and development with regard to scholarship on Arts Marketing in Asia.
The past 10-15 years have seen interest in arts and cultural products from Asia steadily increase globally, from Bollywood films to Korean pop, Chinese contemporary art to Japanese manga and animation. In line with a more general interest in Asia’s emerging markets and their increased political power, there have recently been a number of publications examining the rapid growth of the creative and cultural industries in these areas both within academia (see Keane, 2011; Robertson, 2011; Punathambekar, 2013; Hong, 2014; Lee & Lim, 2014; Velthius, Komarova and Kharchenkova, 2015) as well as in the popular press (e.g. BBC, 2015). This work has seen a shift from an emphasis on production and manufacturing to nurturing creativity and the arts in order to capitalise on soft power to become a ‘cool’ nation (see for example the move from ‘made in China’ to ‘created in China’). To illustrate just one example, The Art Newspaper (2015) recently noted that art museums in Asia organised five of the top 10 most popular exhibitions in the world. These changes make it an interesting time to examine the art that is being produced in these nations and how it is being marketed and consumed, both at home and globally to understand the significance it is having on the cultural landscape.
Further details available here: Emerald Publishing Group CfP